I never understood decaf anyway

From Bloomberg.net (via Huffington Post):

Starbucks to Stop Brewing Decaf Coffee After Noon

By Courtney Dentch

Jan. 27 (Bloomberg) — Starbucks Corp., the world’s largest coffee chain, will stop brewing decaffeinated coffee after noon as part of a drive to save $400 million by September.

The company, which last year started brewing fresh pots of coffee every 30 minutes, will have the caffeine- free version available upon request after 12 p.m., the Seattle-based company said today in an e-mailed statement. It takes about four minutes for a fresh cup to brew, spokeswoman Bridget Baker said.

“For many of our stores, the demand for decaf is greatly reduced in the afternoon,” the company said in the statement. “With our current standard of continually brewing decaf after 12 p.m. regardless of demand, we have seen a high amount of waste.”

The company informed baristas of the change yesterday. Chief Executive Officer Howard Schultz is accelerating a cost-cutting plan to save $400 million by September from labor and product expenses. The plan includes brewing smaller pots of coffee so that less is wasted if it’s not purchased within the 30-minute time limit.

Starbucks rose 15 cents to $9.15 at 4 p.m. in Nasdaq Stock Market composite trading. It has lost 53 percent in the past 12 months.

Kim’s full disclosure. I own stock in Starbucks. I drink coffee. At Starbucks (and Peets, and Mishkas). But never, ever decaf. And never after noon.


About kim tackett

Northern CA marketing consultant, writer of very small stories, and drinker of very strong coffee.
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